Mobile buyers want unique (vs popular) products
People buying from their smartphone (vs laptop) were up to 36% more likely to choose products from personalized recommendations than popular bestsellers.
Thomas McKinlay /
Use non-rounded discounts
Precise, non-rounded, discount percentages increase purchase intention by up to 18% vs rounded discounts (e.g. 7.7% vs 8% off)
Thomas McKinlay /
What’s next at Ariyh
A special behind the scenes to celebrate 200 insights: what’s been happening at Ariyh, and what’s coming next.
Thomas McKinlay /
Reassure, don’t pressure people
Pressuring nudges (e.g. only 3 left!) are effective but increased product returns by 69%. Use reassuring nudges instead (e.g. this product is perfect for you)
Thomas McKinlay /
Technical language hurts your sales
Descriptions using technical language made people up to 16% less likely to buy a product. Focus on benefits instead.
Thomas McKinlay /
The big impact of a single negative review
Seeing just one negative review, among positive reviews, is enough to make people 42% less likely to buy a product.
Thomas McKinlay /
The science of how often to post on social media
Posting more often boosts engagement - up to a point. If you go over 45 posts per month people get tired of you.
Thomas McKinlay /
When to show off that you’re a new brand
People usually prefer established, older brands. But the opposite happens for tech or innovative products (e.g. cameras, VR headsets)
Thomas McKinlay /
Encourage people to hold your product
When people hold a product, they are up to 48% more likely to choose it or a product of the same shape and size.
Thomas McKinlay /
Keep your product packaging simple
People were willing to pay 24.6% more for a product when its packaging design was simple (vs complex)
Thomas McKinlay /