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Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.
Thomas McKinlaya year ago
Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they increased future customers spending 2x.
a year ago
Use this surprise-level calculator to test your copy. The optimal level of surprise boosted ad CTRs by up to 127.5%.
Thomas McKinlay5 months ago
People buying from their smartphone (vs laptop) were up to 36% more likely to choose products from personalized recommendations than popular bestsellers.
Thomas McKinlay3 days ago
Precise, non-rounded, discount percentages increase purchase intention by up to 18% vs rounded discounts (e.g. 7.7% vs 8% off)
Thomas McKinlay10 days ago
A special behind the scenes to celebrate 200 insights: what’s been happening at Ariyh, and what’s coming next.
Thomas McKinlay17 days ago
Pressuring nudges (e.g. only 3 left!) are effective but increased product returns by 69%. Use reassuring nudges instead (e.g. this product is perfect for you)
Thomas McKinlay24 days ago
Descriptions using technical language made people up to 16% less likely to buy a product. Focus on benefits instead.
Thomas McKinlaya month ago
Seeing just one negative review, among positive reviews, is enough to make people 42% less likely to buy a product.
Posting more often boosts engagement - up to a point. If you go over 45 posts per month people get tired of you.
People usually prefer established, older brands. But the opposite happens for tech or innovative products (e.g. cameras, VR headsets)
Thomas McKinlay2 months ago
When people hold a product, they are up to 48% more likely to choose it or a product of the same shape and size.
People were willing to pay 24.6% more for a product when its packaging design was simple (vs complex)
Real (or realistic) images increase attention on your product’s key benefits and drawbacks (e.g. how healthy or effective it is). Unrealistic images reduce it.
Highly credible marketing tactics (e.g. third-party certifications) are up to 63% more effective than less credible tactics (e.g. actors playing customers)
Thomas McKinlay3 months ago
Position your product next to an image of the problem it solves. People were up to 26% more likely to choose it.
Reviews written in the present tense (vs past tense) were perceived as up to 26% more helpful
People were 49% more likely to buy when browsing outside work hours. Revenue increased 7.5%.
People were 34% more likely to buy from a startup if the brand name was grammatically correct (e.g. Lift) rather than creatively misspelled (e.g. Lyft).
Thomas McKinlay4 months ago
Limited-time deals work better offline than online. To make them more effective online, keep them short and justify them (e.g. company anniversary).
Instant refunds of product returns increased satisfaction and intentions to buy again by 12%, without increasing the number of returns.
A special sample of Ariyh’s new Ecommerce Optimization Playbook.
74 Ecommerce optimizations from the latest science. 1,200+ pages of research summarized into actionable techniques.
Sell customers a paid subscription to access free shipping of your products (e.g. Amazon Prime). Profitability will dip in the first months after launch, then soar.
Wait at least ~10 days before reminding customers to leave a review. Immediate review reminders reduced the number of reviews given by 50%.
Listening with headphones (vs speakers) make messages more persuasive. People were 2x more likely to respond positively.
People pay more attention to content they can only see once (e.g. Instagram Stories). They were 10.2% likely to watch it for longer and liked it more.
Thomas McKinlay6 months ago
